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商务英语口语考试话题
商务英语口语考试话题
1. Have you ever experienced a situation in which the customer care was very good? What do you think makes good customer care?
Customer care involves putting systems in place to maximize your customers’ satisfaction with your business. It should be a prime consideration for every business – your sales and profitability depends on keeping your customers happy.
Being quick , friendly, helpful, courteous, knowledgeable, considerate and professional can make good customer care.
I’ve experienced many situations in which the customer care was very good. What most impressed me is going to buy my notebook last year. When they know that I want to buy a notebook, they introduce their product friendly. Although I asked them many questions, they were very patient all the time. At last I decided to buy their product, they gave me many presents. So I think their customer care was very good.
2. What is customer loyalty？Are you a loyal customer? Why or why not?
The customer frequently uses the same company or buys the same product.
Yes, I’m a loyal customer. For example, most of my cloth is from the same company. And I always go to the same restaurant. There is no doubt in my mind that the quality in the product is what has kept me as a loyal customer. And their customer care is also very important. If their quality of the product and the customer care are good, I usually become their loyal customer.
3. What kind of company can be called multinational? Please show one example of multinational and describe it briefly.
A company or corporation operating in more than two countries.
I know a multinational company which all the people know. It is the Apple company. Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone and iPad. The founder of Apple company Steve Jobs has became the idol of many Chinese. They work many days to buy a Iphone. So the Apple is very popular.
4. Have you ever used the Internet to shop? Compared with the traditional shopping, what are the advantages and disadvantages of Internet shopping?
Yes, I often use the Internet to shop.
1. Can save some money
2. Can have more choices
3. Needn’t spend time parking
4. Needn’t carry goods back home personally
5. Can do shopping at any time
1.Can’t see, touch, smell the goods.
2.Can’t get goods immediately.
3.Difficult to have the same consumer protection as buying goods from solid shops.
4.Personal information may be disclosed.
5.May be given the wrong goods or the fake commodities
5. What is retailing? Can you list at least 3 types of retail outlet and say the characteristic of each respectively?
The final step in the whole distribution channel; no middlemen between buyers and retailers.
1.Supermarket a large self-service shop selling food and drink and also small household items
2. hypermarket a very large supermarket often located on the edge of a town or city
3. shopping centre/mall A covered area with shops, supermarkets and restaurants
4. department store a large shop with many departments or sections—each department sells a different type of goods
5. specialist retailer A shop which only sells one type of product, usually of high quality
6. chain store one of a group of shops owned by the same company
6. What are the four ways in which advertising can work? If you are given “Dyson vacuum cleaner”, how to introduce it to your target customers?
Advertising can inform or persuade or remind or motivate;
Dyson vacuum cleaner uses grey and yellow. The silver-grey body, like machined aluminium, resembles a piece of aircraft technology. Yellow is used to highlight the important parts and give it a sense of fun. And the inventor of the cleaner won the European Desigh Prize. The cleaner does not use bags to collect dust.
7. What are the workplace cultures in Britain and Spain? What do you think is the workplace culture in our country and why do you think so?
The British live to work and the Spanish work to live.
8. Many everyday brands used by people can have varying prices throughout the world. What do you think are the possible factors which can influence price? Take a factor as example, and say why it can influence price.
Exchange Rate / Taxes / Labor cost / Raw material cost / Shipping cost / Demand and Supply Purchasing Power , etc. Availability of raw materials can greatly influence the prices. For example, water in our country is too much, so the price of water in our country is very low. But in some African countries, water is very poor. So the price of water is as high as the price of oil in our country.
9. What is unique selling point? If your company wants to launch a new product “Lucky Cola”, what do you think can be the unique selling point(s)?
It differentiates your product or service from those of your rivals; It is the one thing that singles you out from the competition. It may present a point of view, a promise or a deal that no one else makes; or it may be a benefit applying to just your business, product or service. Like Pepsi-Cola and Coca-Cola, Lucky Cola will become the third biggest cola company in the world. The “lucky” in lucky cola can imply that the lucky cola can give you good luck. It is very kind for people to hear the name. So this can be regarded as a big unique selling point.
10. What would you like to do after you finish your studies? What are you doing now for the preparation of your future plan?
Go abroad, study further, go to work. I plan to go to look for a job after I finish my studies. What I do now is paying attention to my studies. I think if I have a good grades, I will get a better job. And then I usually surf on the Internet to look for the information about my
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